With a SaaS background and over a decade of partnership experience across NAOM & EMEA, we saw the same issues repeatedly causing partnerships to underperform—limited bandwidth, misalignment, and a one-size-fits-all approach. To solve this, we designed a framework based on our learning that respects the flexibility partnerships need to succeed.

PartnerShifts is how we put that framework into action to help companies unlock the full potential of their partnerships. We bring together experienced partnership professionals to execute it, providing the operational, marketing, and development support companies need to turn partnerships into a powerful revenue engine.